Deploying new tactics for finding and keeping drivers

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Posted on March 7th 2014 9:57 PM

Heightened concerns regarding the growing shortage of truck drivers is spurring carriers to investigate a series of new tactics to bolster their recruiting and retention efforts – everything from boosting social media usage and deploying predictive analytics technology to opening their own driver training schools, reports Sean Kilcarr of Fleet Owner magazine.

“The market for drivers is tight and as the economy continues to improve, the situation will only get tougher. Competition is intense [and] drivers are at a premium and can easily move from one carrier to another to switch jobs,” Kent Ferguson, director-Transportation Solutions for global employment screening provider HireRight, told Fleet Owner.

Ferguson noted that it can be especially hard to hire younger entry-level drivers because inexperienced drivers are forced to take jobs with national trucking firms that require drivers to be on the road for weeks at a time.

“As a result, many carriers are starting to test and deploy new screening tools both to help them better identify potential recruits on the front and help keep them in the driver’s seat.

“As a fleet manager, it’s crucial to understand that there isn’t a ‘one-size-fits-all’ solution to recruiting and retaining drivers,” explained Vikas Jain, vice president and general manager for FleetRisk Advisors.

“Today, more advanced fleets in the industry are turning to a more holistic management philosophy that is focused on the drivers—keeping them happy, safe, productive and employed—which empowers companies to improve driver retention, instead of spending millions of dollars trying to recruit new ones,” he said.

Read the full article here.

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